Music Gimmick Drives Consumers Crazy
By Bob Branco
Recently, I went to Walmart and purchased a three–CD set of hit songs from the 1960s. When I played them on my CD player, I discovered that they weren’t the original recordings. They were sung either by generic copycats or re–recorded by the original artists, making them sound different. Please tell me how a product like this is sold successfully when it’s not what we want it to be. When I buy a boxed set of oldies, I expect to hear the vintage Supremes, Temptations, Four Tops, Joe Cocker, etc., not a copycat or a recreated version. Do you know why we’re suckered into this gimmick?
(Originally published in The Consumer Vision)